DayTwo will partner with dieticians and GPs who will recommend the product. Push based promotion based on dietician referrals brochures and fact-sheets supplied by DayTwo.

DayTwo will invest $2m to recruit dieticians. Recruitment efforts will be undertaken via conference and trade show attendance, workshops and webinars and journal and magazine advertising.

Value offering will be communicated via detailed synchronous communication from dieticians combined with asynchronous supporting material.

To motivate dieticians to promote the product, DayTwo will reinforce the benefit of  customer repeat visits Dieticians will get direct revenue from DayTwo via free dieticians sessions offered to customers in the loyalty program

Digital direct will use ‘pull’ based promotion to attract customers to DayTwo's website.

This will be achieved through paid social media advertising, search engine listings and search engine optimisation techniques specifically targeting keywords and search terms relevant to DayTwo. The DayTwo website will provide a streamlined mechanism to purchase the product.

The website will contain multiple resources and media to inform the customer, including: Customer testimonials, FAQ and common questions asked by customers, Research relating to importance of the micobiome to health outcomes, Educational videos relating the microbiome and personal health recommendations, User documentation and tutorials for the DayTwo App