The size and importance of the U.S market magnifies the weight of getting DayTwo's target market and go-to-market decisions right.

After considered analysis of the avenues available to DayTwo, we propose targetting individuals with diabetes. Our proposal centres around:

Bricks & Clicks, a perfect fit,

A Trojan Kit, sure to be a hit.

What we seek, there is no doubt,

Loyal customers, our brand they tout!